{"id":28516,"date":"2026-06-12T17:29:59","date_gmt":"2026-06-12T15:29:59","guid":{"rendered":"https:\/\/nui-vital.ch\/?page_id=28516"},"modified":"2026-07-09T17:08:29","modified_gmt":"2026-07-09T15:08:29","slug":"what-is-noni","status":"publish","type":"page","link":"https:\/\/nui-vital.ch\/en\/what-is-noni\/","title":{"rendered":"What is Noni?"},"content":{"rendered":"\n
\n\n
\n\n
\n Noni knowledge<\/span>\n

What exactly is Noni?<\/b><\/h1>\n

Morinda citrifolia \u2014 a fruit with over 3,000 years of history in Polynesia, an unmistakable character and a long journey all the way to Vorarlberg. Here’s everything you should know about it.<\/p>\n <\/div>\n\n

\n
\"Noni<\/div>\n
\n The botany<\/span>\n

A fruit that carries history.<\/b><\/h2>\n

Noni belongs to the madder family (Rubiaceae) and is among the most important plants of Polynesian tradition. Its home range extends from India through Southeast Asia to the Pacific islands \u2014 today it feels most at home around Tahiti.<\/p>\n

Depending on the region it’s called Noni, Nonu or Indian Mulberry. When ripe, the fruit is pale and almost translucent \u2014 and develops its famous, intense aroma.<\/p>\n <\/div>\n <\/section>\n<\/div>\n\n

\"Noni<\/div>
The tree<\/span>

Blossom, unripe and ripe fruit \u2014 all at once.<\/b><\/h2>

The noni tree bears fruit all year round. On a single branch, blossom, green and ripe fruit often hang side by side \u2014 it knows no season. Up to eight metres tall, with large glossy leaves, it grows on coasts, in lava fields and at the forest edges of Polynesia.<\/p><\/div><\/section>\n\n

\n
The journey<\/span>\n

From Southeast Asia across the Pacific.<\/b><\/h2>\n

The story of noni is a story of seafaring. Thousands of years ago, Polynesian navigators carried the plant from island to island on their outrigger canoes \u2014 as one of the \u201ecanoe plants” that were an integral part of every settlement. This is how Morinda citrifolia reached from Southeast Asia to Hawaii, Tahiti and the most remote corners of Eastern Polynesia.<\/p><\/div>\n\n

\n
over 3,000 years ago<\/b>Polynesian navigators bring noni as a \u201ecanoe plant” across the Pacific \u2014 it is part of the basic equipment of every new island.<\/span><\/div>\n
Centuries<\/b>Firmly rooted in Polynesia and Southeast Asia: fruit, leaves and seeds each have their place in island daily life.<\/span><\/div>\n
since the 1950s<\/b>Modern science begins to study Morinda citrifolia systematically \u2014 increasing strongly from the 1990s.<\/span><\/div>\n
since 2003<\/b>Noni juice is approved in the EU as a novel food (Novel Food) \u2014 with high requirements for quality, purity and safety.<\/span><\/div>\n <\/div>\n\n
The whole plant<\/span>\n

Not only the fruit mattered.<\/b><\/h2>\n

In Polynesian tradition, the noni plant was used in its entirety \u2014 every part had its purpose. This still makes it one of the most versatile plants in the island world today.<\/p><\/div>\n\n

\n
\ud83c\udf48<\/i>

The fruit<\/h4>

The heart \u2014 fermented into pur\u00e9e and juice. Ripe, it is pale, soft and intense in aroma.<\/p><\/div>\n

\ud83c\udf3f<\/i>

The leaves<\/h4>

Large, glossy, leathery \u2014 traditionally used for wrapping and for infusions.<\/p><\/div>\n

\ud83c\udf31<\/i>

The seeds<\/h4>

Ensure propagation \u2014 the fruit floats and germinates even after a long journey at sea.<\/p><\/div>\n

\ud83c\udf33<\/i>

Bark & roots<\/h4>

Supplied dyes. Important:<\/b> this is where the anthraquinones sit \u2014 in the fruit itself they are not detectable. We process only the ripe fruit.<\/p><\/div>\n <\/div>\n\n

The tradition<\/span>\n

For centuries part of Polynesia.<\/b><\/h2>\n

One thing the juice never was: a treat. Traditionally it was drunk above all when it really mattered \u2014 its taste and smell are too intense to drink for pleasure. That’s exactly why we round off our NONI Original with organic direct juices, rather than hiding its character.<\/p><\/div>\n\n

\n
89\u201390 %<\/i>Water \u2014 the ripe fruit is juicy and heavy<\/span><\/div>\n
3\u201325 mg<\/i>of natural vitamin C per 100 g of raw fruit<\/span><\/div>\n
K \u00b7 Ca \u00b7 Mg<\/i>Potassium, calcium and magnesium naturally contained<\/span><\/div>\n
150+<\/i>natural compounds \u2014 many still being researched<\/span><\/div>\n <\/div>\n\n
\n
\n Wild growth instead of plantation<\/span>\n

Harvested when the fruit is ripe.<\/b><\/h2>\n

Our noni grows wild in the untouched nature of Polynesia \u2014 no artificial fertilisers, no pesticides, no plantation pace. Harvesting is done by hand: only fully ripe, carefully selected fruits. This is more demanding than mechanised cultivation, but it ensures quality and a fair income for the local families on site.<\/p>\n

This care is the reason why high-quality noni products come at their price \u2014 and why \u201e100 % juice” is not always the same as \u201e100 % juice”.<\/p>\n <\/div>\n

\"Noni<\/div>\n <\/section>\n\n
The approval<\/span>\n

Tested and approved in the EU.<\/b><\/h2>\n

Noni juice is approved in the European Union as a novel food (Novel Food) \u2014 based on a scientific safety assessment by the EU Commission (2002\/2003), the pur\u00e9e followed in 2010. The anthraquinones occasionally mentioned in the debate are not present in the fruit<\/em> \u2014 only in the roots and bark, which play no role in our products.<\/p><\/div>\n\n

\n
\n From fruit to bottle<\/span>\n

Fermented, matured, rounded off.<\/b><\/h2>\n

After hand-harvesting, the ripe fruit is processed into pur\u00e9e and fermented traditionally \u2014 a process that takes above all time, not accelerators. In Vorarlberg, the pur\u00e9e is rounded off with organic direct juices from red grape, pomegranate and blueberry, lab-tested and bottled.<\/p>\n

The whole journey in the magazine<\/a><\/p>\n <\/div>\n

\"The<\/div>\n <\/section>\n\n
Facts instead of myths<\/span>\n

What’s true \u2014 and what isn’t.<\/b><\/h2>\n

Few fruits are surrounded by so many stories. We stick to what is provable.<\/p><\/div>\n\n

\n
\u201eNoni is a miracle cure.”<\/span>No. Noni is a food, not a medicine \u2014 it does not replace any medical treatment. We make no promises of cure, and the product pages contain only EU-authorized statements.<\/span><\/div>\n
\u201eNoni works instantly.”<\/span>Tradition and experience speak of routine, not instant effects. As with any ritual, it’s the regularity over weeks that counts.<\/span><\/div>\n
\u201eNoni is toxic or has strong side effects.”<\/span>Noni juice is classified in the EU as a safe food (Novel Food). Side effects are rare and mild.<\/span><\/div>\n
\u201eThe taste makes the fruit inedible.”<\/span>On its own it is intense and tart \u2014 a sign of its concentration. Rounded off with direct berry juices, it becomes a distinctive, fruity drink.<\/span><\/div>\n <\/div>\n\n
The NUI NONI family<\/span>

The family where it all began.<\/b><\/h2><\/div>\n

In the beginning there was a fruit. NUI began with the NUI NONI Original<\/b> \u2014 fermented organic noni pur\u00e9e from Tahiti, rounded off with three organic direct juices. From this single juice, an entire family grew over the years.<\/p>\n

Because the same fruit fits many everyday routines: as a juice<\/b> for the morning and evening ritual, as a shot<\/b> for on the go, as a pur\u00e9e<\/b> for the kitchen, as a vinegar<\/b> to refine your dishes. One fruit \u2014 many formats, many rituals.<\/p>\n

N\u00b0 01 \u2014 Das Original<\/span>
\"NUI<\/div>
NUI NONI<\/span><\/div>
750 ml<\/div>

NONI Original<\/h3>

Fermentiertes Noni-P\u00fcree aus Tahiti mit 41 % Fruchtanteil, kombiniert mit rotem Trauben-, Granatapfel- \u2026<\/p>Ausw\u00e4hlen<\/span>ab CHF 44.80<\/span><\/span>

inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
60 ml<\/div>

NONI Original Kraftshots<\/h3>

Dein t\u00e4glicher Kraftspender \u2014 f\u00fcr unterwegs.<\/p>Ausw\u00e4hlen<\/span>ab CHF 4.50<\/span><\/span>

inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
168 g<\/div>

NONI P\u00fcree<\/h3>

100 % reines Noni-Fruchtp\u00fcree aus Tahiti.<\/p>Ausw\u00e4hlen<\/span>ab CHF 36.80<\/span><\/span>

CHF 17.56 \/ \u00b7 inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
250 ml<\/div>

NONI Essig<\/h3>

Dein Geheimnis f\u00fcr feinw\u00fcrzige Salatkreationen.<\/p>In den Warenkorb<\/span>CHF 15.80<\/span><\/span>

CHF 5.00 \/ \u00b7 inkl. MwSt.<\/div><\/a><\/div><\/div>\n

And the family keeps growing.<\/b> The noni fruit shaped to fit your day \u2014 as a powder for active days, as a capsule for a steady rhythm, as a spray and as care for the outside.<\/p>\n

\"NUI<\/div>
NUI NONI<\/span><\/div>
300 g<\/div>

NONI Upgrade Vital<\/h3>

Energie, Fokus und Balance.<\/p>Ausw\u00e4hlen<\/span>ab CHF 75.00<\/span><\/span>

CHF 21.67 \/ \u00b7 inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
60 Kapseln<\/div>

NONI Immunbooster<\/h3>

Ganzj\u00e4hriger Immunbegleiter.<\/p>Ausw\u00e4hlen<\/span>ab CHF 56.30<\/span><\/span>

inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
60 Kapseln<\/div>

NONI Multivitamin<\/h3>

Vollst\u00e4ndige Vitaminversorgung.<\/p>Ausw\u00e4hlen<\/span>ab CHF 43.80<\/span><\/span>

inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
60 Kapseln<\/div>

NONI Beauty Complex<\/h3>

Skin \u00b7 Hair \u00b7 Nails.<\/p>Ausw\u00e4hlen<\/span>ab CHF 43.80<\/span><\/span>

inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI NONI<\/span><\/div>
20 ml<\/div>

NONI Microbiom Balance Spray<\/h3>

Fermentiertes Noni-Konzentrat mit Mikrokulturen \u2013 als Spray f\u00fcr jeden Tag.<\/p>Ausw\u00e4hlen<\/span>ab CHF 21.80<\/span><\/span>

CHF 87.50 \/ \u00b7 inkl. MwSt.<\/div><\/a>
\"NUI<\/div>
NUI GLOW<\/span><\/div>
100 ml<\/div>

NONI Blattgel<\/h3>

Pflegegel mit Noni-Blattextrakt und Aloe Vera.<\/p>Ausw\u00e4hlen<\/span>ab CHF 23.80<\/span><\/span>

CHF 19.50 \/ \u00b7 inkl. MwSt.<\/div><\/a><\/div><\/div>\n
See the whole NONI family<\/a><\/div>\n\n
Common starter questions<\/span>\n

Answered in brief.<\/b><\/h2><\/div>\n
\n
What does noni taste like?<\/summary>

Intense, tart and unmistakable \u2014 on its own, the fruit is not a treat. In the NONI Original, grape, pomegranate and blueberry give the noni note a berry frame. You’ll find an honest take in the magazine<\/a>.<\/p><\/details>\n

Where do the fruits come from?<\/summary>

From French Polynesia \u2014 wild-grown, hand-harvested, certified origin.<\/p><\/details>\n

What does \u201eNui” mean?<\/summary>

Nui is Tahitian and means big, strong and powerful \u2014 a nod to the fruit’s origin.<\/p><\/details>\n

What’s in the NONI Original?<\/summary>

41 % fermented organic noni pur\u00e9e, plus organic direct juices from red grape (29 %), pomegranate (20 %) and blueberry (10 %). Nothing else.<\/p><\/details>\n

How is noni taken?<\/summary>

The recommended intake is 2 \u00d7 60 ml daily, chilled, as a fixed ritual. All details on the product page \u2014 only with EU-authorized statements.<\/p><\/details>\n <\/div>\n\n

\n To the NUI NONI Original<\/a>\n Or find your routine in the quiz<\/a>\n <\/div>\n<\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Noni knowledge What exactly is Noni? Morinda citrifolia \u2014 a fruit with over 3,000 years of history in Polynesia, an unmistakable character and a long journey all the way to Vorarlberg. Here’s everything you should know about it. The botany A fruit that carries history. Noni belongs to the madder family (Rubiaceae) and is among…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-28516","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Michael","author_link":"https:\/\/nui-vital.ch\/en\/author\/nuivital-gf-michael\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/pages\/28516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/comments?post=28516"}],"version-history":[{"count":1,"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/pages\/28516\/revisions"}],"predecessor-version":[{"id":29545,"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/pages\/28516\/revisions\/29545"}],"wp:attachment":[{"href":"https:\/\/nui-vital.ch\/en\/wp-json\/wp\/v2\/media?parent=28516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}